Solving ambiguity, creating value

Bringing together people needs and business aspirations.

01 LEARN

Gain knowledge of users, context, technologies, gather user data, research competitive products, conduct interviews and filed studies.

02 EXPLORE

Build user profiles on gathered data, produce materials that will aid the outlining of the project, site maps, content inventories, screen flows, navigation models, task flows, user journeys, scenarios.

03 SELECT

Evaluate, test, and select wireframe concepts for prototype development.

04 DEVELOP

Create design specifications and evolve concept/wireframes into full design solution.

05 REFINE

Evaluate design with stakeholders to obtain feedback and conduct usability testing.

06 DELIVER

Complete design and produce deliverables.